Kroger — Krithi Nalla

Oct 2022

Kroger Holiday Apron

In collaboration with DDB Worldwide, we developed Kroger's 2022 Holiday campaign, introducing a innovative apron designed to alleviate cooking stress. The smart apron was equipped with advanced biometric sensors capable of detecting the user's pulse, body temperature, sweat levels, and signs of stress.

Role

Fabrication

Context

Collaboration with Kroger Supermarket, DDB NYC and Smooth Technology︎︎︎

Features: heart rate monitor, aromatherapy, feelings notifier screen, speaker, massager, kitchen mishap detector

Massage-o-Matic: Special straps with mini-vibrators give the apron wearer a gentle shoulder massage on command.

Aromatherapy: The apron will periodically release a Gingerbread scent to evoke nostalgia and likewise calm nerves.

Feelings Notifier: Sensors measure the wearer’s body temperature, heartbeat and body movements to display messages.

Kitchen Calmer: When the apron detects an increase in volume in the room, a speaker plays Christmas music to relax the mood or a joke to break the tension

Kitchen Mishap Detector: The apron detects when a meal fails and automatically sends a $50 gift card code to purchase a replacement meal from Kroger.

Reach

We packaged and sent an apron to 4 influencers across the United States to help them alleviate cooking stress. A few of them were @Kolby_Kash and @ice.karimcooks

Full Video

Full Video

Press:

Kroger Made a Stress Reducing Smart Apron For The Holidays, AdAge︎︎︎
Dec 08 2022, New York

Would Kroger’s smart apron calm your holiday cooking anxieties?, RetailWire︎︎︎
Dec 20 2022, New York

Kroger's Stress Reducing Apron Takes the Pressure off Holiday Hosts, Little Black Book︎︎︎
Dec 08 2022, New York

Kroger Made a Stress-Reducing Smart Apron for the Holidays, CoynePR︎︎︎
Dec 24 2022, New York

︎ Project Song Dedication - PFGGP︎︎︎