Oct 2022

Kroger Holiday Apron

In collaboration with DDB Worldwide, we developed Kroger's 2022 Holiday campaign, introducing a innovative apron designed to alleviate cooking stress. The smart apron was equipped with advanced biometric sensors capable of detecting the user's pulse, body temperature, sweat levels, and signs of stress.

Development, Cross Functional Collaboration, Fabrication


Collaboration with Kroger Supermarket, DDB NYC and Smooth Technology︎︎︎


We packaged and sent an apron to 4 influencers across the United States to help them alleviate cooking stress.  A few of them were @Kolby_Kash and @ice.karimcooks


Kroger Made a Stress Reducing Smart Apron For The Holidays, AdAge︎︎︎
Dec 08 2022, New York

Would Kroger’s smart apron calm your holiday cooking anxieties?RetailWire︎︎︎
Dec 20 2022, New York

Kroger's Stress Reducing Apron Takes the Pressure off Holiday Hosts, Little Black Book︎︎︎
Dec 08 2022, New York

Kroger Made a Stress-Reducing Smart Apron for the Holidays, CoynePR︎︎︎
Dec 24 2022, New York

︎ Project Song Dedication - PFGGP︎︎︎