In the hospital, there was a roll of tissues. On my first day, I didn't have any paper to draw out my ideas, so I quickly grabbed the roll and used it to make some quick sketches. Over time, we continued to use the roll for ideation and prototyping. 

Conference Banners

Designed the banners for show booths at multiple conferences which lead to an increase in customer acquisition and interest in the company.

Impact & Reflection

Infusing the principles of empathy into user research, I strove to understand the mindset of medical practitioners as they used our product, shaping design decisions accordingly. In the fast-paced startup setting, I gently pushed the team to invest in ethnographic research from time to time to truly understand the peripheral needs of end users.

Overall, I considered myself fortunate to have been part of a mission where my design skills were employed in creating better working conditions for our medical professionals.

I feel a sense of gratitude for the opportunity to have collaborated with Instituto de Ojos Dr. Miguel Santiago Oftalmólogos, Carolina, Puerto Rico, in gradually bringing this vision to fruition. I am humbled by the prospect that, in the near future, more hospitals in the United States will adopt the product.

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