16 weeks




EhNote

Early stage B2B medical tech startup offering speciality-based EHR, Practice Management, & Patient Engagement solutions for Opthalmology professionals streamline clinical operations. 
Role

Sole Designer







Contribution:


In my role, I have been privileged to wear various hats, collaborating across engineering, UX, and strategy teams. This interdisciplinary approach has allowed me to deeply comprehend and define the problem space. 



I then consolidated insights across hospital staff (stakeholders) that guided in workflow refinement.






Gratitude:


I feel grateful to have the opportunity to move to Peurto Rico for this wonderful opportunity and create an impact in the medical field.

P.S. Skydiving in PR is better than most places! You can see how blown away I was with this geogrpahy. Its got all in one - The green hills and trees, the ocean and the beaches.

10/10 recommend


Skydiving in Arecibo, PR








Live testing at the hospital 








Who We’re Designing For


To address the unique needs of each ophthalmology staff member throughout the patient journey I began by mapping the complete workflow from reception through final billing.

This aided in creating intuitive interfaces for each user, translating their existing physical workflows into digital cloud based systems.











🔵 The Redesign of:
1. Eye Exam Charting Process


Goal: Transform a complex, information-dense health record system into an intuitive and efficient digital workflow for eye exam charting. I analyzed the existing system’s flow and hierarchy, developing a comprehensive opportunity map that identified key areas for improvement.

The redesign process focused on addressing the unique challenges of eye exam documentation, which required handling massive amounts of intricate information. 




Before


After






Redesigned Eye Exam Charting Workflow




By understanding nurses' analog learning patterns, the design approach reimagined the entire layout to align with intuitive thinking patterns. The intention was to preserve the analog system's familiarity while translating it into a digital format, guiding users seamlessly through the entire workflow.

This systematic approach resulted in a comprehensive action plan that simplifies and streamlines the eye exam charting process, maximizing efficiency and creating an intuitive user experience.










🔵 The Redesign of:

2. Overview Charting Process


Goal: Optimize data presentation to accommodate diverse professional perspectives and highlight critical information.

I conducted an in-depth analysis of workflow variations across different healthcare roles, recognizing that doctors and nurses interpret and prioritize information differently. The redesign process focused on developing a more nuanced interface that allows for role-specific information views.






Before


After






Redesigned Charting Overview




By creating a flexible design that brings important features to the forefront, the redesign transformed a complex, one-size-fits-all approach into a sophisticated, role-aware information system. The result was a charting process that provides enhanced clarity and improves information accessibility for various medical staff members.



Charting workflow painpoints













🟡 Reimagining:
1. New Product Features


Goal: Strengthen patient-hospital relationships through new digital tools.

I created mockups for patient-facing interfaces that empowered patients to order food, request care, and manage emergency services directly.












Low fidelity wireframes of
patient facing app







🟡 Reimagining:
2. New Product Features 


Goal: Strengthen patient-hospital relationships through new digital tools.

I created mockups for both patient-facing and hospital admin interfaces that complement the main software system. 

These new digital capabilities empower patients by allowing them to order food, request care, and manage emergency services directly. 








Information Architecture for
hospital backend systems













🟣 Communication:
Who are we talking to


As an early stage B2B startup, one of the most exciting parts was getting to meet new folk in the industry.

Goal: Differentiate the startup's brand and expand market reach in a competitive B2B landscape.

I developed a distinctive visual identity through carefully crafted design assets that immediately set the company apart from competitors. The strategic approach focused on creating a unique visual language that communicates the company's value proposition across multiple stakeholder groups. By designing with clarity and purpose, the team successfully attracted new customers and raised company interest by 50% compared to previous years



 This image has been simplified to demonstrate how I categorised features and unified the
brand language to effectively communicate with our target audiences








Behind the Making:
Prototyping and Motivation


In the hospital, there was a roll of tissues. On my first day, I didn't have any paper to draw out my ideas, so I quickly grabbed the tissue roll and used it to make some quick sketches. Over time, we continued to use the roll for ideation and prototyping.




“They (Medical practioners) already have a challenging job, using design as a toolkit can reduce some friction”


- What I keep telling myself and the team









Behind the Making:
Impact & Reflection


Infusing the principles of empathy into user research, I strove to understand the mindset of medical practitioners as they used our product, shaping design decisions accordingly. In the fast-paced startup setting, I gently pushed the team to invest in ethnographic research from time to time to truly understand the peripheral needs of end users.

Overall, I considered myself fortunate to have been part of a mission where my design skills were employed in creating better working conditions for our medical professionals.

I feel a sense of gratitude for the opportunity to have collaborated with Instituto de Ojos Dr. Miguel Santiago Oftalmólogos, Carolina, Puerto Rico, in gradually bringing this vision to fruition. I am humbled by the prospect that, in the near future, more hospitals in the United States will adopt the product.

All rights reserved to EhNote.  


My fav spot in PR <3