EhNote

Sept 2023 - 16 weeks

`

Team Size: 6 
Founder, Co-Founder, Product Head, 2 Engineers
Role: Sole Designer


Early stage B2B medical tech startup offering speciality-based EHR, Practice Management, & Patient Engagement solutions for Ophthalmology professionals streamline clinical operations.






Contribution:
In my role, I have been privileged to wear various hats, collaborating across engineering, UX, and strategy teams. This interdisciplinary approach has allowed me to deeply comprehend and define the problem space. 

 

I then consolidated insights across hospital staff (stakeholders) that guided in workflow refinement.






Skydiving in Arecibo
Gratitude:
I feel grateful to have the opportunity to move to Puerto Rico for this wonderful opportunity and create an impact in the medical field. 

P.S. Skydiving in PR is better than most places! You can see how blown away I was with this geography. Its got all in one - The green hills and trees, the ocean and the beaches. 10/10 recommend








Live testing at the hospital





Who We’re Designing For
To address the unique needs of each ophthalmology staff member throughout the patient journey I began by mapping the complete workflow from reception through final billing.

This aided in creating intuitive interfaces for each user, translating their existing physical workflows into digital cloud based systems.













🔵 The Redesign of:
1. Eye Exam Charting Process

Problem: Nurses were having trouble entering information. The interface was information-dense and complex to navigate.
 
Goal: Transform this complex into an intuitive and efficient digital workflow for eye exam charting. 


Insight identification by shadowing the nurses workflow. 
I analyzed the existing system’s flow and hierarchy, developing a comprehensive opportunity map that identified key areas for improvement identified through on site research.

The redesign process focused on following the nurses intuitive analog process and replicating it while retaining an “at a glance” view.





Before
After

Redesigned Eye Charting Process



By understanding nurses' analog learning patterns, the design approach reimagined the entire layout to align with intuitive thinking patterns. The intention was to preserve the analog system's familiarity while translating it into a digital format, guiding users seamlessly through the entire workflow. 

This systematic approach resulted in a comprehensive action plan that simplifies and streamlines the eye exam charting process, maximizing efficiency and creating an intuitive user experience.



Opportunity Map
Information Architecture for Eye Charting







🔵 The Redesign of:
2. Overview Charting Process

Goal: Optimize data presentation to accommodate diverse professional perspectives and highlight critical information.

I conducted an in-depth analysis of workflow variations across different healthcare roles, recognizing that doctors and nurses interpret and prioritize information differently. The redesign process focused on developing a more nuanced interface that allows for role-specific information views.



Before
After

Redesigned Charting Overview



By creating a flexible design that brings important features to the forefront, the redesign transformed a complex, one-size-fits-all approach into a sophisticated, role-aware information system. The result was a charting process that provides enhanced clarity and improves information accessibility for various medical staff members.





Charting Workflow Pain points











🟡 Reimagining:
1. New Product Features

Goal: Strengthen patient-hospital relationships through new digital tools.

I created mockups for patient-facing interfaces that empowered patients to order food, request care, and manage emergency services directly.




Low fidelity wireframes of patient facing app









🟡 Reimagining:
2. New Product Features

Goal: Strengthen patient-hospital relationships through new digital tools.

I created mockups for both patient-facing and hospital admin interfaces that complement the main software system. 

These new digital capabilities empower patients by allowing them to order food, request care, and manage emergency services directly. 




Information Architecture for hospital backend systems







Client Pitch Call





🟣 Communication:
Who are we talking to

As an early stage B2B startup, one of the most exciting parts was getting to meet new folk in the industry.

Goal: Differentiate the startup's brand and expand market reach in a competitive B2B landscape.

I developed a distinctive visual identity through carefully crafted design assets that immediately set the company apart from competitors. The strategic approach focused on creating a unique visual language that communicates the company's value proposition across multiple stakeholder groups. By designing with clarity and purpose, the team successfully attracted new customers and raised company interest by 50% compared to previous years





This image has been simplified to demonstrate how I categorized features and unified the
brand language to effectively communicate with our target audiences










Behind the Making:
Prototyping and Motivation

In the hospital, there was a roll of tissues. On my first day, I didn't have any paper to draw out my ideas, so I quickly grabbed the tissue roll and used it to make some quick sketches. Over time, we continued to use the roll for ideation and prototyping.




“They (Medical practitioners) already have a challenging job, 
using design as a toolkit can reduce some friction”

- What I keep telling myself and the team




Learnings

1. I learned that communicating complex medical information demands unique standards and a nuanced approach to data presentation. I discovered the critical importance of presenting relevant data contextually and understanding how to navigate intricate contextual systems effectively.

2. Not all processes can be translated from analog to digital in an exact manner. There has to be a level of educating the user on certain digital native functions.

3. Creating a human connection while speaking to users. They are not test subjects, we are there to help each other






my fav spot in PR <3
Behind the Making:
Impact & Reflection

Infusing the principles of empathy into user research, I strove to understand the mindset of medical practitioners as they used our product, shaping design decisions accordingly. In the fast-paced startup setting, I gently pushed the team to invest in ethnographic research from time to time to truly understand the peripheral needs of end users. 

Overall, I considered myself fortunate to have been part of a mission where my design skills were employed in creating better working conditions for our medical professionals.

I feel a sense of gratitude for the opportunity to have collaborated with Instituto de Ojos Dr. Miguel Santiago Oftalmólogos, Carolina, Puerto Rico, in gradually bringing this vision to fruition. I am humbled by the prospect that, in the near future, more hospitals in the United States will adopt the product.

All rights reserved to EhNote.